BabySteps
How might we develop a single solution to provide REI clinics with a way to screen and qualify potential patients and give patients a first-step resource to start their fertility journey, so that both parties can match and benefit from each other?
Video Presentation
Background
“BabySteps”- fertility education app that looks to give individuals and couples more confidence in taking their first steps toward their fertility journey by partnering with clinics for precise and modern technological solutions to education.
Timeline (Design)
Weeks 1-2 Project Plan Proposal
Weeks 1-2 User Stories
Weeks 2-3 Wireflows and Low Fidelity Wireframes
Weeks 3-4 Low Fidelity Wireframes
Weeks 3-5 Prototype
Weeks 5-6 Usability Tests
Weeks 6-7 High Fidelity Wireframes
Weeks 7-8 Create the Presentation
Week 8 Presentation
Problem
There is a growing demand for fertility education and resources. More and more people are seeking information and support regarding fertility-related topics. In addition, educational resources are not standardized and many are outdated or loaded with technical medical jargon which makes it harder for individuals to understand.
How might we create a modern and reliable way to inform individuals and couples of the resources and options they have with regards to their fertility journeys, so that they can more easily understand the treatment options available to them and become more informed?
Concept
Upon completion of research, user interviews, and market analysis, I determined the best way to solve this problem was creating an app using expert-approved information, clinic integration, and an engaging learning environment for individuals and couples to start their fertility journey.
Process
User research, User stories, user journeys, wireflows, Low fidelity Wireframes, usability test, high fidelity wireframes, usability testing, iterating, and presenting the findings.
Target Audience
US Fertility clinics who want to reduce acquisition costs.
Ideation
- User Interviews
- User Research
- Usability Studies
Process
- Desk Research
- Informal Interviews
- Competitive Analysis
- Market Research
- First-Hand Knowledge
Concept Evolution
This idea originally had more personas, including a first-step resource seeker who is not yet a patient but looking for a resource. I nixed this persona because of scope creep and keeping my focus on the patient-clinic relationship. There is still a hint of this persona in my designs because eventually, I would love for this app to cater to this group of individuals and couples as well.
There were also plenty of design changes as I conducted my usability tests. Starting with low fidelity, moving to high fidelity, and having several iterations after several rounds of usability testing allowed me to develop the app to the point it is at now.
Challenges
Scope. The biggest challenge was the scope of this project. I had 8 weeks to do market research and another 8 weeks to design, test and iterate. There is definitely a lot more I would love to do with this product given more time.
Reflections
Product management and market analysis are the two biggest skills I developed working on this product. Owning the process at each stage of the development from start to finish led me to create something special.
Visual Design
Below you will find an interactive prototype to click through, as well as videos from both the patient perspective and the administrator perspective.
Prototype
Feel free to navigate through my working prototype for this app!
Patient Portal Video
This is a quick video demo of the Patient Portal.
Clinic Portal Video
This is a quick video demo of the Clinic Portal.
Presentation Slides
My full presentation slide deck from my capstone presentation.